Designing Woman! Meet Laura Odell, Co-Founder of The Odells Boutique in Silver Lake
Today we’re talking to Laura Odell, co-founder of The Odells, a stylish, casual brand and boutique in Silver Lake, known for its fashionable, but easy-going clothing, accessories, and home products for women and men. Laura and her husband Jason Odell founded The Odells in 2013 as a lifestyle destination for modern people on the go.
When did you launch The Odells? What was your inspiration for choosing this path.
The collection was launched as a small Holiday Collection in 2013. My team had to do the first photo shoot without me on May 2nd that year, because I was in labor with my second child, Layla. The inspiration was to create a collection that complimented our life as a family. I’m a busy mom on the go, as a lot of moms are these days, so I wanted to create a collection that was timeless and unique, but also chic and comfortable.
What is the concept for your collections?
Everything relates back to our easy-going, relaxed lifestyle. I’m all about being comfortable while still looking put together and comfortable.
Do you carry any other designers at your store?
Yes, many. We also carry accessories, jewelry, apothecary, shoes, and mens clothes.
Do you or Jason have a background in fashion?
I went to FIDM in Los Angeles and graduated in 2000. Every job I’ve ever had in my adult life (prior to starting my own business) was in fashion.
It’s great to chase your dream, but we know it’s not always easy. Tell us about your challenges and successes.
So many challenges. One of the biggest has been to adapt to the ever-changing climate of our economy and having the knowledge and foresight to pivot when necessary. A big success I feel proud of is simply seeing our customers so happy when they purchase one of our pieces. I like to think that my clothes bring a bit of sunshine and optimism to their lives.
Let’s get out the crystal ball – what does the future hold and what are your next steps?
We are in the process of expanding our team, which is very exciting. We hired a company president in April this year, and it’s been so wonderful being able to set and implement more processes into our everyday workflow to help the company run more efficiently.
What advice can you give to other folks who are chasing their dream?
Keep chasing them and never stop. Surround yourself with people who can be of help to you, and always be generous with others. Ask lots of questions and absorb great advice like a sponge. Stay weird and never feel like you have to conform to any norm.
As you know, Silver Lake is one of our VIVE LA neighborhoods? How did you decide to open your store in Silver Lake and what do you love about the neighborhood?
Jason and I have lived in Silver Lake since 2002. Even back then, in my early 20s, I always dreamed of having an office or a shop right in Sunset Junction. In fact, Jason and I used to sit outside Casbah Cafe and talk about it, when at that time, there was no way it could be even remotely feasible. Flash forward 11 years later, and somehow we made it happen. Never underestimate the universe’s ability to conspire in your favor and make dreams happen.
VIVE LA blog celebrates entrepreneurs, creatives, business leaders, and other influencers who are chasing their dream. These amazing people share their inspiring stories and give their personal perspective on what it takes to turn dreams into reality.
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Photo Credit: Nancy Neil